
This is my rough draft for the kappa sigma logo. This is meant to be a general symbol for recruitment and promotion of the fraternity. For inspiration I looked through a number of fraternity logos. Delta zeta had an interesting design where the D was on top of the Z and it made a pyramid design, I found that interesting and took inspiration from that. Because of that I decided to use the K and the sigma and connect them, so they look as if they are one intricate shape. I think the design came out pretty well. I had to add some extra lines and troubleshoot the shapes but in the end it worked. I decide on the square inside the circle by playing around with the shape effects. I originally had two circles, one bigger than the other. I then changed the outside circle to have jagged edges. I decided to make the shape have only four corners because I likes the way it looked. I then colored in the four pockets. The colors are crimson, ivory, teal and emerald, the colors of Kappa Sigma. I placed a banner in top left of the logo with the work “Rush” in it. This is signaling that this is a piece of recruitment material. In the bottom right I have when the fraternity was founded. As far as improvement for the final draft I think I will move the “rush” banner to the center top above the symbol. Then I will add a texture to the banner. I attempted this in the draft, but the texture did not come out as wanted. I may also move the “established 1869” to the bottom to give the logo a better sense of balance. Besides that, I’m not sure what else could be improved upon















